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Application deadline: 09/04 — 09/05/2026POSM: Design POSM for in-store communication including items such as: posters, brochures, Wobbler, Tent Card, Popup, Shelfstrip, announcement, flyers...There will also be seasonal store decoration design items. Packaging Label: Packaging design: bowls, cups, paper bags,..Propose idea conduct design private label items following standard brand guidelines. Others: Visualizing and creating graphics including illustrations, logos, layouts and photos.Other additional tasks as directly requested by the line manager.

Mô tả công việcExperience DesignOwn UX/UI for gamified engagement flows; craft seamless, intuitive, and delightful journeys that support conversion and retention.Translate PO briefs into concrete solutions: flows, wireframe, UI layouts, states (empty/loading/error/success), and essential micro-interactions.Apply gamification principles and habit loops; design for emotional connection, light interaction loops, and casual-game-inspired moments.Validation, Measurement IterationRun usability validations; leverage A/B tests and event tracking to evaluate impact and iterate quickly.Use behavioral insights and data analytics to refine motivations, reduce friction, and clarify progression/reward logic.Cross-functional Collaboration ImplementationPartner closely with PO/BA/Developers/Researchers and 2D Game Artists to ensure feasibility, performance, and high-quality delivery.Proactively facilitate ideation sessions and design reviews; manage priorities and communicate progress clearly.Produce production-ready UI and specs; document edge cases; hand off cleanly and collaborate with QA to verify visual/behavioral quality.Design System ConsistencyCreate and maintain gamification components/patterns (quests, progress bars, reward cards, notifications) with event “skin” flexibility; standardize naming and states.Contribute to cross-platform consistency and scalable UI frameworks; motion design/playful visual assets are a plus.Live-ops Team DevelopmentMonitor post-launch signals (qual/quant), propose improvements, and support seasonal/campaign variants.Share learnings, provide constructive critique, support junior designers, and improve documentation and team workflows.Yêu cầu công việcMust-Have:2+ years in digital product design (mobile preferred) or domains with gamification/mini-games.Proficient in Figma familiarity with ProtoPie or AE+Lottie is a plus.Solid grasp of UI/UX principles, design thinking, and data-informed mindset.Strong cross-functional collaboration; comfortable with sprint/live-ops cadence.Nice-to-Have:Familiarity with game mechanics such as reward loops, missions, daily streaks, or social challenge flows.Skills in graphic design, illustration, or motion UI to enrich playful or emotionally engaging user interfaces.

Soundbox is one of MoMo’s most strategic initiatives to digitize Vietnam’s SME market, bringing real-time payment confirmation to millions of small businesses nationwide. As a Product Team Lead for Soundbox, you will help shape the future of how SMEs operate daily — from payment acceptance, order management, to building a more digital and efficient, merchant network.We are looking for a highly driven and strategic Senior Product Executive / Product Team Lead to lead and scale MoMo’s Soundbox product line.You will own both software and hardware scopes, working closely with Product, Engineering, Hardware Partners, Operations, Sales, and E-commerce teams to deliver seamless merchant experiences and strong business outcomes. You will be responsible for end-to-end product lifecycle including research, roadmap planning, feature execution, go-to-market, and cross-functional alignment.Mô tả công việc1. Product Ownership – Hardware + SoftwareOwn the end-to-end product vision, roadmap, and execution for Soundbox hardware and its supporting software ecosystem server.Collaborate with hardware partners on device specs, firmware improvements, quality standards, and cost optimization.Work with Engineering to develop and improve in-app/on-web flows for Soundbox ordering, activation, onboarding, and device management.2. Build Scale Online E-commerce for SoundboxLead the development of a full-stack online E-commerce system to sell Soundbox across MoMo channels.Define user flows, UX, pricing, promotions, and conversion funnels for the online store.Collaborate with Growth Marketing, teams to scale reach and streamline the purchase experience.3. Operations, Logistics After-SalesDesign and improve operational products including order fulfillment, activation, replacement, and warranty flows.Partner with the Operations, CS, and Logistics teams to build product ensuring merchant satisfaction.4. Insights, Research PerformanceConduct merchant research, usability studies, and competitor benchmarking to inform product decisions.Track key metrics to improve productIdentify issues and opportunities, proposing clear action plans for growth and optimization.Yêu cầu công việcBachelor’s degree or higher in Business, Economics or any related field (required).4+ years of leading/managing experience in positions related to product owner, or software producer;Strong product development acumen: ability to uncover deep user insights, identify and frame core problems, apply JTBD thinking, and translate findings into clear, actionable product requirements.Excellent planning skills with vivid product vision/ clear roadmap;Good documentation and presentation skills;Deep understanding of business model(s) in any field related to cashless payment, eCommerce, SaaS, and B2B solutions is a plus;Have experience with Hardware development like POS is a plus.Data-driven, able to make use of raw data, data charts/dashboards, and funnels to get proper insights;Technical knowledge is a plus;Languages: native Vietnamese, fluent English.

Soundbox is one of MoMo’s most strategic initiatives to digitize Vietnam’s SME market, bringing real-time payment confirmation to millions of small businesses nationwide. As a Senior Product Executive for Soundbox, you will contribute directly to shaping how SMEs operate daily — from payment acceptance, device usage, onboarding, to building a more digital and efficient merchant ecosystem.In this role, you will work across both software and hardware scopes, collaborating closely with Product Managers, Engineering, Hardware Partners, Operations, Sales, and E-commerce teams. You will support the end-to-end product lifecycle, from research, requirement definition, execution, to monitoring performance and driving optimizations.Mô tả công việc1. Support Product Development – Hardware + SoftwareContribute to product vision and roadmap for Soundbox hardware and its supporting software ecosystem.Work with hardware partners on device specs, testing, firmware improvement and quality assurance.Build and refine flows for Soundbox ordering, activation, onboarding, and device management.Convert business needs and user insights into clear product requirements and user stories.2. Build Optimize Online Ordering for SoundboxSupport the development of MoMo’s online channels for Soundbox purchasing.Define and refine user flows, pricing logic, UX details, and conversion funnels.Collaborate with Growth, Marketing teams to enhance adoption, reduce friction, and improve conversion.3. Operations, Logistics After-sales ExcellenceWork with Operations, CS, and Logistics teams to refine processes for fulfillment, activation, replacement, and warranty.Identify operational bottlenecks and propose product/feature enhancements to improve merchant experience.4. Insights, Research Performance TrackingConduct merchant interviews, usability tests, and data deep-dives to uncover insights.Benchmark competitors, study market trends, and analyze device performance.Monitor key funnels and dashboards to identify issues/opportunities.Propose actionable plans to improve adoption, retention, and product usage.Yêu cầu công việcBachelor’s degree or higher in Business, Economics or any related field (required).2–4 years of experience in product-related roles such as Product Owner, Business Analyst, Producer, or similar.Strong product development mindset: able to uncover user insights, identify and frame core problems, apply JTBD thinking, and translate findings into actionable requirements.Solid analytical skills; comfortable working with data, dashboards, funnels, and experimental results.Good planning, documentation, and cross-functional communication skills.Experience with hardware (POS, IoT devices, terminals) is a plus.Technical understanding or ability to work with engineers effectively is preferred.

MoMo Gamification is an ambitious team. Our mission is to apply game psychology in the creation of gamified product solutions to help businesses achieve large numbers throughout the year. With over hundreds of products up running in the last 4-years, ranging from business gamification promotions (lucky wheel, stamp collection, slot machine...) to annual medium/ large sized game Campaign (Lắc Xì, MoMo BonBon, MoMo Jump...), we bring to users the pure joy of using products through psychology behaviours and gamification. Let's join our team and together we create crazy things together! It's super fun!Mô tả công việcBuild planning, develop features and execution of game campaigns aligned with business objectives, seasonal priorities, and sponsor requirements. (Xây dựng lập kế hoạch, phát triển tính năng và triển khai các game campaign phù hợp với mục tiêu kinh doanh, ưu tiên theo mùa vụ và yêu cầu từ các bên tài trợ/nội bộ.)Work closely with internal stakeholders to define campaign goals, consult suitable game features business solutions, gather requirements, prioritize deliverables, and align launch plans. (Làm việc chặt chẽ với các phòng ban nội bộ để xác định mục tiêu campaign, tư vấn giải pháp tính năng games phù hợp, thu thập yêu cầu, sắp xếp thứ tự ưu tiên và thống nhất kế hoạch ra mắt.)Design engaging campaign journeys, gameplay mechanics, reward schemes, and mission structures that drive user participation, retention, and business conversion. (Thiết kế hành trình campaign, cơ chế gameplay, cấu trúc phần thưởng và nhiệm vụ nhằm thúc đẩy người dùng tham gia, quay lại và tạo ra chuyển đổi kinh doanh.)Work with ProTech (design, tech, QC…) to deliver product quality within deadline, including to create wireframes, user flows, and define system requirements. (Làm việc trực tiếp với khối kỹ thuật (thiết kế, tech, QC…) đảm bảo dự án đạt chất lượng đúng tiến độ, bao gồm thiết kế wireframe, luồng người dùng và đặc tả nghiệp vụ hệ thống).Analyze users' data and feedback to measure product's effectiveness and make necessary adjustments (phân tích dữ liệu và phản hồi của người dùng để đo độ hiệu quả của sản phẩm và thay đổi kịp thời)Conduct market research, customer interviews, and surveys to identify customer segmentation and journey. (Thực hiện nghiên cứu thị trường, phỏng vấn khách hàng và khảo sát để xác định phân khúc và hành trình khách hàng)Yêu cầu công việcBachelor’s degree in business, engineering or related field (technical background is a plus)3 years of experience in a product development (experience in gamification or B2B software development is a plus)Hard skills:Experience working with wireframe tools (such as Figma) and product documentation writingProblems solutions oriented mindset are must-have criteriaData-driven mindset, analysis skill, GAGamification design experience is a plus.Soft skills:Self-management time-managementTeam-player, open-minded entertaining attitudeGood communication collaboration skills (working across team experience is a plus)Have interest for games mobile games (game design knowledge is advantage)Constant learning toward new opportunities new knowledge

Mô tả công việcProduct Development Strategy:Develop and drive the product vision and strategy for Merchant Solution products within the Promotion Loyalty domain on MoMo, aligning with company objectives around merchant engagement, co-funding programs, and merchant-driven user acquisition.Build and own the product roadmap that prioritizes features such as merchant-funded campaigns, merchant voucher management systems, co-marketing tools, merchant loyalty programs, and merchant analytics dashboards to maximize merchant ROI and platform GMV growth.Continuously propose and explore new features, technologies, and business models (e.g., performance-based marketing tools, merchant CRM solutions, dynamic voucher pricing, merchant coalition loyalty programs) to strengthen MoMo's value proposition for merchants in driving sales and customer retention.Conduct market research, competitor benchmarking, and merchant studies to uncover insights into merchant marketing needs, campaign effectiveness, and ROI expectations across different merchant segments (FB, retail, services, e-commerce).Drive product adoption, ensuring merchants clearly understand how to leverage MoMo's promotion and loyalty tools to achieve their business objectives (traffic, conversion, repeat purchase, customer loyalty).Lead product launches, merchant enablement programs, and go-to-market initiatives in collaboration with merchant business, sales, account management, and marketing teams.Data-Driven Decisions:Leverage data analytics and insights to understand merchant behaviors (campaign funding patterns, voucher utilization, ROI realization, merchant retention, merchant LTV).Translate data into actionable strategies to optimize merchant campaign performance, funding efficiency, merchant satisfaction, and platform take rate.Partner with Data/ML/AI teams to apply advanced analytics and machine learning models for:Merchant segmentation based on campaign behavior and funding potentialPredictive modeling for merchant campaign success and ROI forecastingIntelligent budget recommendation and dynamic pricing for merchant vouchersPersonalized merchant insights and next-best-action recommendationsFraud detection in merchant-funded campaigns and voucher abuse preventionMerchant churn prediction and proactive engagement triggersExplore generative AI use cases (e.g., automated campaign creation assistance, merchant marketing content generation, smart campaign optimization recommendations, chatbot for merchant support).Define and monitor success metrics (merchant participation rate, total merchant funding, campaign ROI for merchants, voucher redemption efficiency, merchant retention rate, merchant NPS, GMV from merchant campaigns).Cross-Functional Collaboration:Work closely with cross-functional teams (engineering, design, data science, merchant operations, account management, risk, finance) to deliver high-quality merchant promotion and loyalty solutions.Foster deep collaboration with consumer-facing Promotion Loyalty teams to ensure merchant solutions integrate seamlessly with user experiences and create win-win value propositions.Partner with Merchant Business Units, Sales, and Partnership teams to co-design co-funding models, merchant incentive programs, and category-specific campaign strategies.Engage directly with key merchant partners to gather feedback, co-create solutions, validate hypotheses, and build long-term strategic relationships.Communicate product strategy, roadmap progress, merchant impact stories, and team performance effectively to stakeholders, senior leadership, and executive management.Yêu cầu công việcRequirements Summary Bachelor’s degree required; MBA is a plus. 5+ years of product management experience in B2B/platform products (fintech, e-wallet, loyalty, merchant marketing, e-commerce). Strong experience building merchant-facing or self-service marketing tools with measurable business impact. Deep understanding of merchant ROI, promotion loyalty mechanics, and consumer behavior. Strong analytical skills (SQL, GA, Tableau, Mixpanel, etc.); AI/ML in marketing is a plus. Knowledge of merchant funding models, voucher systems, and loyalty platforms is advantageous. Key Skills Traits Merchant-centric mindset with strong ROI and campaign optimization focus. Strategic, data-driven thinker with AI opportunity awareness. Strong leadership, stakeholder management, and cross-functional collaboration skills. Skilled in product design tools (Figma, Miro) and project prioritization. Results-oriented, resilient, entrepreneurial, and passionate about helping merchants grow.

As a Product Team Lead – User Growth (Online Payment Services), you will take end-to-end ownership of shaping and optimizing online payment user journeys. Your mission is to ensure every online payment journey is seamless, safe, and engaging. Unlike traditional PO roles, this position goes beyond feature delivery — you will deep dive into the business, market, and user behaviors to design solutions that drive both user adoption and business growth.You will work directly with cross-functional stakeholders and senior leadership to define strategy, prioritize initiatives, and execute with high impact. This is a high-visibility individual contributor role, where you are expected to operate with strong autonomy, influence, and domain expertise to make online payments seamless, safe, and engaging for millions of users.Mô tả công việcStrategic OwnershipDefine and drive the vision and roadmap for online payment user experiences, ensuring alignment with company strategy.Identify market opportunities, anticipate industry trends, and translate them into actionable product initiatives.Be the “go-to expert” for online payment business logic, regulatory context, and market landscape.Business Product ImpactDeeply understand business objectives and user needs to deliver product solutions that maximize adoption, engagement, and long-term trust in online payments.Work closely with cross-functional stakeholders (Business, Operation, Design, Data Analytics, …) to shape product initiatives that strengthen user experience and ecosystem competitiveness.Own and monitor key user journey KPIs across online payment funnels, from onboarding and first transaction to repeated usage and retention.Product DevelopmentTranslate insights into structured product requirements and user-centered solutions.Define business logic and align with engineering teams to ensure technical feasibility and scalability.Continuously optimize user journeys, eliminating friction points while enhancing trust and convenience.Cross-functional InfluenceAct as a key counterpart to senior leaders in Product, Design, Tech, Business, Growth, and Operations.Ensure transparency on project priorities, trade-offs, and risks through clear and proactive communication.Champion user-first thinking while balancing stakeholder alignment.Continuous OptimizationMonitor performance through data, analytics, and multi-channel feedback (user, merchant, market).Propose and implement timely improvements to maintain high standards of safety, reliability, and engagement.Yêu cầu công việcBachelor’s degree in Business, Finance, Economics or a related field (required).4+ years of experience in Product Owner/Product Development, ideally in fintech, payments, or large-scale consumer platforms.Proven ability to deliver high-impact, end-to-end product initiatives with measurable business outcomes.Strong business acumen, with the ability to connect product design to business strategy and PL impact.Skilled in data-driven decision-making and deriving actionable insights from complex user/market data.Excellent stakeholder management and communication skills, with exposure to senior leadership discussions.A user-first mindset, with strong intuition for designing intuitive, trustworthy user journeys.Technical knowledge of payment technologies and online payment models is a plus.

With the Expense Management product, MoMo aims to help users effortlessly track their finances (income, expenses, and cash flow) while providing insightful reports and analytics. This enables users to better understand their spending habits, optimize their budgets without compromising their lifestyle, and make informed decisions about borrowing and investing.As a Senior Product Executive, you will be responsible for designing and developing a wide range of features — from expense tracking and financial reporting to leveraging Artificial Intelligence (AI) and Machine Learning (ML) for personalized financial advice and spending predictions — helping users make smarter financial decisions.Mô tả công việcTake ownership of developing a Expense management feature that offers users manage their money more effectively. (Chịu trách nhiệm phát triển tính năng quản lý chi tiêu giúp người dùng quản lý tiền của họ một cách hiệu quả).Conduct market research, customer interviews, and surveys to identify customer segmentation and journey, collect feedback to improve the product. (Thực hiện nghiên cứu thị trường, phỏng vấn khách hàng và khảo sát để xác định phân khúc và hành trình khách hàng, thu nhập phản hồi để cải tiến sản phẩm)Formulate a product vision and roadmap by prioritizing solutions that align with customer needs and business objectives.(Sắp xếp độ ưu tiên các giải pháp, tính năng để phù hợp với nhu cầu khách hàng và mục tiêu kinh doanh để xây dựng tầm nhìn cũng như lộ trình sản phẩm).Work closely with the business and UI design teams to create wireframes, UI designs, user flows, and define system requirements to ensure that the product is aligned with the overall business goals and meets the needs of our customers. (Làm việc với nhóm kinh doanh và thiết kế để tạo wireframe, thiết kế UI, luồng người dùng và đặc tả nghiệp vụ hệ thống để đảm bảo sản phẩm phù hợp với mục tiêu kinh doanh và đáp ứng nhu cầu của khách hàng).Collaborate with the tech team during sprint planning to clarify requirements, test the product, and successfully launch new features together. (Hợp tác với nhóm phát triển phần mềm, lên kế hoạch theo từng sprint, làm rõ yêu cầu nghiệp vụ, nghiệm thu và xây dựng tính năng đúng thời hạn).Define product metrics and work with the data analysis team to create visualizations of the product health dashboard and reports.(Xác định các chỉ số đo lường sản phẩm và làm việc với nhóm phân tích dữ liệu để tạo ra các bảng dữ liệu và báo cáo sức khỏe sản phẩm.)Yêu cầu công việcMinimum Qualifications (education)Bachelor's degree in business, engineering, or related fieldTechnical education background is a plusExperience:3+ years experience as a Senior product owner, preferably in the financial services industry.Strong understanding of the personal financial management market and user needs.Experience with agile development methodologies.Excellent communication and collaboration skills.Ability to think strategically and to make sound product decisions.Passion for building products that help people manage their money more effectively.Bonus QualificationsExperience with personal financial management applications.Experience with machine learning and artificial intelligence.Personal characteristics:Continuous learner and open-mindedResults-orientedStrong work ethicPositive attitude

Mô tả công việcProduct Vision Domain Ownership:Own end-to-end product vision, strategy, and business outcomes for the Merchant Solution – Promotion Loyalty domain on MoMo, serving as the primary product driver and domain expert accountable for the domain's growth and long-term competitiveness.Define multi-horizon roadmaps (0–3 months execution, 3–12 months planning, 12+ months vision) covering the full merchant marketing stack: merchant-funded campaigns, voucher management systems, co-marketing tools, merchant loyalty programs, performance analytics, and self-service campaign platforms.Act as the domain's subject matter expert and thought leader — proactively identify whitespace opportunities, anticipate market shifts, and bring bold product bets to leadership to expand MoMo's merchant promotion ecosystem.Set clear product principles and prioritization frameworks, ensuring every product decision is anchored to merchant ROI, platform GMV growth, and user engagement outcomes.Represent the Merchant Solution domain in company-wide planning cycles, OKR setting, and cross-team strategic discussions.Product Development Execution:Take full ownership of the product backlog — from discovery and ideation through to delivery, measurement, and iteration — operating at a level of depth and breadth that spans multiple workstreams simultaneously.Drive end-to-end product development lifecycle for merchant promotion and loyalty features: merchant campaign creation tools, voucher configuration systems, co-funding budget management, campaign analytics dashboards, and merchant engagement programs.Lead product discovery independently — conduct merchant interviews, usability tests, competitive benchmarking, and market research with minimal guidance, synthesizing findings into clear product requirements and actionable roadmap decisions.Define detailed product specifications, user stories, and acceptance criteria that align engineering, design, and data teams around a shared understanding of merchant needs and platform requirements.Lead product launches and go-to-market execution for merchant solutions, coordinating cross-functional workstreams across sales, account management, marketing, and operations.Identify, flag, and navigate cross-team dependencies proactively, ensuring smooth delivery without bottlenecks across squads.Merchant Strategy Business Impact:Define and own the merchant engagement model across the promotion and loyalty domain — from merchant onboarding and campaign activation through to retention and long-term merchant LTV growth.Design and iterate co-funding and co-marketing frameworks that create sustainable commercial structures between MoMo and merchant partners across all segments (SMEs, chains, enterprise).Drive merchant product adoption by deeply understanding merchant pain points, ROI expectations, and marketing maturity — translating insights into self-service tools and intelligent automation that scale across thousands of merchants.Lead strategic product conversations with key merchant partners, acting as a credible product voice that earns merchant trust and surfaces actionable feedback to continuously improve solutions.Develop category-specific product strategies (FB, retail, services, e-commerce) informed by segment data and in close partnership with Merchant Sales and Account Management teams.Data-Driven AI-Powered Decision Making:Establish a rigorous measurement discipline — define OKRs, product KPIs, and a consistent framework for evaluating merchant campaign performance, feature health, and domain-level business impact.Take a hands-on role in shaping how AI/ML capabilities are embedded across the merchant solution portfolio, working closely with Data Science and Engineering:Intelligent campaign builder with AI-assisted targeting and budget optimizationPredictive merchant churn modeling and proactive retention interventionsMerchant segmentation and personalized next-best-action recommendationsDynamic voucher pricing and campaign ROI forecastingFraud detection and voucher abuse prevention at scaleGenerative AI for merchant content creation, campaign brief automation, and smart onboarding flowsUse platform-level data to surface macro insights on merchant promotion trends, funding efficiency, and competitive positioning to sharpen domain strategy.Design and run structured experiments (A/B tests, pilots, staged rollouts), define success metrics clearly, and apply learnings to drive confident product decisions at scale.Cross-Functional Leadership Stakeholder Management:Serve as the primary product point of contact for the Merchant Solution – Promotion Loyalty domain across all internal stakeholders: Consumer Promotion Loyalty, Engineering, Data, Design, Merchant Business, Sales, Marketing, Risk, Finance, and Legal.Lead cross-functional squad(s) without formal authority — align diverse teams around shared goals, unblock execution barriers, and drive accountability across workstreams.Drive alignment across BUs on joint campaign programs, co-funding models, and integrated merchant-consumer experiences — acting as the connective layer between merchant supply and consumer demand.Present roadmap progress, domain performance, and strategic priorities clearly and confidently in leadership reviews, executive briefings, and company-wide forums.Proactively manage stakeholder expectations, surface risks and trade-offs early, and facilitate decision-making with clarity and data.Yêu cầu công việcEducation Experience Bachelor’s degree required; MBA is a plus. 5+ years in Product Management (B2B, platform, or marketplace; fintech/e-wallet/loyalty/e-commerce preferred). Proven ownership of a product domain end-to-end with accountability for business metrics (GMV, revenue, merchant growth, retention). Strong experience balancing merchant (B2B) needs with consumer promotion/loyalty mechanics. Track record of driving complex 0→1 and scaling initiatives independently. Strong analytical skills (SQL, BI, Amplitude, Mixpanel); AI/ML product experience is a plus. Experience in merchant marketing platforms, co-funding, voucher, or loyalty ecosystems is advantageous. Core Skills Strategic and domain leadership without formal authority. Strong merchant empathy and commercial acumen. Data-driven mindset with AI fluency. Excellent stakeholder management and communication skills. Strong execution ownership and cross-functional coordination. Proficient in product design/prototyping tools (Figma, Miro). Nice to Have Experience scaling merchant self-service or campaign platforms. Background in loyalty programs, performance marketing, attribution modeling. Familiar with AI-driven marketing automation and predictive analytics. Experience in regulatory environments, cross-border expansion, or PL planning.

MoMo’s Money Transfer team has a result-oriented and constant learning culture. We expect every member to think independently and execute effectively, but understand the power of teamwork. This role will be the storyteller of our product. Your mission is to bridge the gap between technical features and users’ needs and wants. Operating with high autonomy, you will tell compelling narratives to drive conversations and actual adoption. Mô tả công việcEnsure users understand and agree with the value proposition of our product via communication activities.Conduct research (surveys, direct interviews, and social listening) to decode user personas and pain points, translating product functionality into clear, resonant user benefits.Partner with our Growth Lead to design and execute Go-To-Market strategies. You will drive user acquisition through both organic (social virality, word-of-mouth) and paid channels, overseeing messaging, creative development, and media planning.Measure campaign success using both soft metrics (Awareness, Perceived Value, SOV) and hard metrics (MAU, Adoption).Constantly monitor market and social trends to deliver effective marketing work and propose agile pivots to the product or GTM strategy when necessary.Collaborate well with cross-functional teams (Growth, Product, Creative, Brand, Media, and agencies) with minimal supervision.Leverage AI tools to accelerate market research, social listening, insight synthesis, campaign execution.Yêu cầu công việcBasic requirements:3+ years of experience in Marketing Communication, such as Advertising, Social, Brand Marketing, Product MarketingProven ability to build and execute marketing plans, especially high-engagement social campaigns.Result driven, hands-on and detail oriented, with the agility to thrive in fast-paced environments.Ability to work both independently while still collaborating well with others.Preferred qualifications:Experience growing your own social media channels is a plus.Experience developing value propositions and strategic planning for digital products.