|HCM-HO| Campaign Specialist

Hồ Chí Minh

Hạn nộp hồ sơ: 01/04/2026

• Build & execute integrated marketing campaigns (IMC) for new product launches with deep understanding of target audience & product story.
• Plan & manage master content calendar, focusing on social-first & product-focused contents.
• Lead/manage production of campaign key assets (TVC, KV, Shoton, launch event content & other digital materials).
• Identify & assess campaign risks (creative, timeline, budget, communication) through proactive planning, and real-time monitoring & quick actions proposal.
• Manage event planning & execution (online/offline launch events, experiential activations).
• Monitor & evaluate campaign performance using data tools; provide real-time optimization recommendations to maximize ROI.
• Collaborate tightly with internal teams (Product, Channel MKT, PR, Media) & external partners/agencies to ensure campaigns are on strategy, on time & on budget.
• Build & maintain relationships with key vendors, LEAD KOL, Brand Ambassadors.

• Bachelor’s degree in Business, Marketing, Communications or related fields.
• 3-4 years of experience in integrated marketing communications, preferably in tech/smartphone, FMCG or agency
• Have ability to deep dive into product understanding & translate into creative ideas and compelling storytelling.
• Passionate about smartphones, technology trends & digital culture; understanding of OPPO products is a big plus.
• Strong digital mindset: experienced in social media (TikTok, Facebook, Instagram, YouTube), content planning, short video production, and social commerce
• Excellent written & oral communication skills in Vietnamese; & good command of English
• Self-motivated, adaptable, able to thrive in fast-paced, project-based environment with tight deadlines.
• Proven leadership skills: able to lead and mentor a small team of 2-3 members (juniors, freelancers, or agency staff).
• Creative yet analytical: balance big ideas with data-driven decisions.
• Team player with strong ownership; able to multitask across multiple launches.
• Experience in event support/activation or key asset production is highly preferred.