The Opportunity: Turn "Deep Tech" into "Market Dominance"
IdeasLab Inc. is an advanced Computer Vision (CV) company. We have built proprietary AI that solves complex problems in [Retail/Security/Manufacturing]. Our technology is robust, our engineering is world-class, and our potential is massive.
Now, we have to tell the world.
We are looking for a Head of Marketing to lead a complete strategic transformation. We are moving from an "RD/Engineering-first" identity to a "Solution-first" market leader. You will not just be running campaigns; you will be the architect of our brand, the translator of our technology, and the driver of our revenue.
The Role
This is a "Full-Stack" marketing role for a builder. You will inherit a blank canvas and a powerful technical product. Your mandate is to define who we are, structure how we sell, and build the engine that generates qualified leads.
Core Responsibilities
1. Brand Surgery Positioning (The Identity)
Redefine the Narrative: Lead the strategic evolution of the IdeasLab brand. Move our positioning away from "experimental lab" toward "enterprise-grade solution provider."Differentiation: Carve out a distinct voice in a crowded AI market. Ensure potential clients instantly understand why we are different from (and better than) generic competitors.Visual Verbal Identity: Oversee the refresh of our web presence, sales assets, and digital footprint to reflect a modern, scalable software company.
2. Product Marketing (The Translation)
From Python to Profit: Work directly with our engineering team to translate complex technical features (neural networks, object detection) into clear, ROI-driven business benefits (loss prevention, speed, safety).Sales Enablement: Arm the CEO and Sales team with the weapons they need to win: pitch decks, case studies, and white papers that focus on value, not just specs.Privacy-First Messaging: Develop a marketing framework that turns Data Privacy and Ethics into a competitive advantage, addressing client fears before they arise.
3. Growth Demand Generation (The Engine)
Account-Based Marketing (ABM): Identify our top 50 prospect accounts and execute hyper-targeted campaigns to get us in the door.Content Strategy: specific, high-value content (e.g., "The ROI of Computer Vision in Retail") that positions IdeasLab as a thought leader, not just a vendor.Pipeline Ownership: Measure success in MQLs (Marketing Qualified Leads) and pipeline revenue, not just "likes" or "impressions."
Who You Are
The Translator: You are fluent in "Engineer" and "Executive." You can explain deep learning to a CFO without making their eyes glaze over.The Builder: You aren’t looking for a cushy role where you manage an agency. You want to get your hands dirty, write the copy, set up the CRM, and build the foundation yourself.The Strategist: You understand that "Branding" isn't just a logo—it's trust.