Product Marketing Manager (Fixed-Term Contract)
职缺描述
At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google’s technology, platforms and people and we welcome Indigenous applicants. Please see our Reconciliation Action Plan for more information.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience working with agencies and managing campaigns from strategy through to execution in a fluid environment.
- Experience in consumer marketing, product marketing, strategy, media agency and creative agency.
- Ability to manage several priorities, influence stakeholders and drive projects simultaneously.
- Ability to apply a thorough approach and critical thinking.
- Ability to navigate ambiguity and agility.
- Ability to take initiative, provide strategy, and work in a dynamic environment.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Responsibilities
- Define and execute full funnel go-to-market strategies and campaigns for product launches with third-party retailers.
- Engage and collaborate with cross-functional leadership both internally and externally to influence the strategy locally, regionally and globally and align marketing initiatives with overall business objectives.
- Lead the campaign development across online and offline channels (including in-store physical executions and digital integration) as well as own creative and media strategies. Make recommendations on when to ‘adapt’ global work vs ‘invent’ locally, based on balancing local audience insights with driving towards our efficiency goal.
- Lead the analysis of campaign performance against business goals, and make recommendations on optimizations.
- Oversee and influence growth strategies across paid, owned, and earned media.
关于我们
Google’s mission is to organize the world‘s information and make it universally accessible and useful.
Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.