MARKETING MANAGER

About the job

Step into the dynamic realm of financial evolution with ProBit Global! The recent surge of interest in cryptocurrencies worldwide signals a transformative era in finance, and as the crypto winter thaws, we invite you to be a key player in the exciting cycle ahead.

At ProBit Global, we're at the forefront of this financial revolution, pioneering innovative solutions in the form of a cutting-edge cryptocurrency exchange. Our vision extends globally, with digital asset exchanges strategically positioned in major financial markets. The cornerstone of our expansion is the establishment of a global Coin-to-Coin (C2C) exchange, serving as the hub for ProBit Global's imminent local fiat-to-coin exchanges in multiple countries.

In response to our expanding business, we are actively seeking a talented and dedicated Marketing Lead to join our growing team. If you're passionate about crafting compelling narratives, driving engagement, and contributing to the future of finance, ProBit Global is the place for you! Embrace the opportunities unfolding in the post-crypto winter landscape and be an integral part of our journey to redefine the financial landscape.

The ProBit Global Marketing Team is dedicated to promoting the brand and its related services to crypto newbies and seasoned traders alike. It's the go-to department for planning and executing campaigns in an aim to boost the user base and excite traders into joining the ProBit Global ecosystem.

On the daily, the Marketing Team is responsible for:

• Defining and managing the ProBit Global brand.
• Managing constant user acquisition and retention.
• Leading campaigns in support of marketing initiatives.
• Creating marketing and promotional collaterals in different formats (text, image and video) for all products and services.
• Pushing out collaterals through channel marketing and vendor selection to complement marketing campaigns.
• Generating content for search engine optimization, and keeping website contents up-to-date.
• Monitoring and managing social media channels.
• Conducting customer and market research to identify market opportunities.

Responsibilities:

As the Marketing Lead, you will play a pivotal role in shaping and executing our marketing strategies to elevate brand visibility, attract new cryptocurrency projects and users, and enhance overall engagement. The ideal candidate is a strategic thinker, creative innovator, and dynamic leader well-versed in both marketing and fintech realms.

• Develop and execute a robust marketing strategy aligned with business objectives and market trends.
• Lead the Marketing Team to success by overseeing content creation, community management, and digital marketing campaigns, including SEO, SEM, social media, and email marketing.
• Utilize data-driven insights to optimize campaigns, increase user acquisition, and improve conversion rates.
• Identify key market segments, customer personas, and pinpoint growth opportunities.
• Define and strengthen the brand identity within the crypto space.
• Create compelling messaging and positioning to set our exchange apart in the market.
• Ensure consistency in brand representation across all channels and communications.
• Collaborate with cross-functional teams to seamlessly integrate marketing initiatives into overall business plans.
• Cultivate strategic partnerships that align with our business goals.
• Establish KPIs and metrics to measure the success of marketing campaigns.
• Regularly analyze and report on the performance of marketing initiatives to the leadership team.
• Stay updated on industry trends to implement cutting-edge digital marketing strategies.

Qualifications:

• University degree in marketing, communication, advertising, business administration, or relevant disciplines.
• Minimum of 5 years of proven experience managing the delivery of multi-channel marketing campaigns, leading marketing operations to deliver on strategic aims.
• Working knowledge in finance, cryptocurrency or blockchain industry.
• Data-driven mindset with the ability to analyze and interpret marketing metrics.
• Creativity and innovation in approaching marketing challenges with strong planning and analytical capabilities.
• Excellent communicator with strong interpersonal skills for effective collaboration.
• Highly organized, skilled project manager who is able to lead cross-functional teams, working both independently and collaboratively to drive projects forward.
• Proactive attitude in continually assessing the effectiveness of current marketing methods, as well as proposing, getting leadership buy-in to and implementing improvements to current working methods.
• Business level fluency in both written and verbal English