Customer Engagement:
Perform market research and competitor analysis to maintain a competitive edge and to keep up with market development changes on effective campaigns, mediums, and channels to apply for the business.Ability to brainstorm, plan and organize marketing ideas across channels based on customers’ profiles.Liaise with relevant external departments to assess opportunity, risk, support, and marketing collaterals and see through the process of execution and maintenance both internally and externally.Consistently and regularly update and engage with fans on social media through information and campaigns.
Content:
Creative and proper copywriting and proofreading skills in line with the brand’s tone for marketing content delivered to the customers.Understanding the trend and power of the choice of words and content-linking on SEO, and social media.Keep up to date with common internet terms and abbreviations relevant to the native market.Assist in translation and professional writing for formal setup and projects.
Customer Acquisition:
Observe and assess market trends, identify opportunities, and collect informative data to aid in decision-making.Support the execution of strategy and tactics to maximize brand awareness, through internal and external media channels such as online, offline, and social media channels.Explore and collaborate with business partners and external vendors on new opportunities and ensure plans and execution are effective and in line with business objectives.Support queries and requests from business partners to ensure smooth transactions.Data gathering to support the reporting on results of acquisition efforts.