Mandarin-Speaking Marketing Executive

Customer Engagement:

• Perform market research and competitor analysis to maintain a competitive edge and to keep up with market development changes on effective campaigns, mediums, and channels to apply for the business.
• Ability to brainstorm, plan and organize marketing ideas across channels based on customers’ profiles.
• Liaise with relevant external departments to assess opportunity, risk, support, and marketing collaterals and see through the process of execution and maintenance both internally and externally.
• Consistently and regularly update and engage with fans on social media through information and campaigns.

Content:

• Creative and proper copywriting and proofreading skills in line with the brand’s tone for marketing content delivered to the customers.
• Understanding the trend and power of the choice of words and content-linking on SEO, and social media.
• Keep up to date with common internet terms and abbreviations relevant to the native market.
• Assist in translation and professional writing for formal setup and projects.

Customer Acquisition:

• Observe and assess market trends, identify opportunities, and collect informative data to aid in decision-making.
• Support the execution of strategy and tactics to maximize brand awareness, through internal and external media channels such as online, offline, and social media channels.
• Explore and collaborate with business partners and external vendors on new opportunities and ensure plans and execution are effective and in line with business objectives.
• Support queries and requests from business partners to ensure smooth transactions.
• Data gathering to support the reporting on results of acquisition efforts.