𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭
职缺描述
• Manage and develop brand-related regulation/guidelines - to work with related functions
• Develop and execute corporate communications plan and brand management in overall
• Detail execute CSR/PR activities but orient to support business
• Create and develop Brand Communication Campaign base on company's business direction
• Work with related functions to execute Brand Campaigns and Cross-categories activities using common budget:
+ Implement Sales Promotion Campaign
+ Digital and SNS Campaigns
+ Event and Activation Campaign
+ Coordinate with Sales to expand Brand Value to support at the shopfront
• Manage common activities to support all categories
• Monitor Brand Health Tracking and social listening activities
• Implement other tasks under assignment of the direct manager
职务需求
✅ 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀:
• Background: Bachelor/ master’s degree in marketing or relevant majors
• Experience: From 3 years of experience in Marketing (prefer candidates working in consumer electronics marketing field)
• English Proficiency: Advanced
• Proactive and deep understanding in Marketing tactics (ATL and BTL).
关于我们
Panasonic presence in Vietnam since 1950s, and marked its official presence in Vietnam in 1971 with the first plant in aiming to contribute to Vietnam society through activities ranging from R&D, manufacturing, sales & distribution and Corporate social responsibilities (CSR).
Panasonic Vietnam (PV) is the first 100% foreign invested company to assume the role of the country headquarter in Vietnam. As of April 2022, Panasonic Vietnam Group comprises of seven companies including Panasonic Vietnam and its sales division of Panasonic Sales Vietnam (PSV), Panasonic Research & Development Center Vietnam (PRDCV), four manufacturing companies including Panasonic Appliances Vietnam (PAPVN), Panasonic System Networks Vietnam (PSNV), Panasonic Industrial Devices Vietnam (PIDVN), Panasonic Electric Works Vietnam Co., Ltd. (PEWVN) (previously named as Panasonic Life Solutions Vietnam), and the Panasonic Insurance Service Vietnam (PISVN). The Group currently employs a total workforce of more than 7,000 employees. In Vietnam, Panasonic is one among those enterprises that place great emphasis on social activities surrounding education and environment for wellness life of Vietnamese people and sustainable development of Vietnam.