Senior - Growth Executive, Billpay & Public Services

Mô tả công việc

• Growth Initiatives:
• Lead the execution of growth initiatives across Promotion & Rewards platforms, from analysis to implementation.
• Build detailed tactical plans for assigned growth projects, encompassing various levers such as marketing, promotions, product features, and campaigns.
• Promotion:
• Utilize data analytics to optimize promotional programs based on customer behaviors, achieving cost reduction while increasing user growth and retention.
• Market Research:
• Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs.
• Product Collaboration:
• Work closely with the product team to provide user insights essential for product development and growth.
• Budget Management:
• Manage annual budget allocation between promotional costs and media mix to align with business objectives across in-app and external channels.
• Monitoring & Reporting:
• Continuously monitor and analyze key performance indicators (KPIs) related to growth initiatives.
• Provide regular reports and insights to senior management.
• Stakeholder Management:
• Collaborate with other business units and departments to understand and jointly drive the achievement of their business targets.
• Experiments:
• Implement and evaluate A/B tests and experiments to optimize conversion rates and improve the user experience throughout the customer journey.

Yêu cầu công việc

• Bachelor’s degree in Marketing, Business, Communications, Digital or a related field.
• At least 2-3 years of experience in growth marketing, digital marketing, or operations, preferably in an app-based environment.
• Good analytical skills; comfortable working with Excel or basic data tools to track campaign results.
• Strong interest in social trends, and user behavior.
• Proactive and "can-do" attitude with a focus on getting things done.
• Good communication skills to work effectively with different departments.
• Able to work in a fast-paced environment and handle multiple small tasks at once.
• Attention to detail, especially when setting up campaigns and checking content.