Lead - Product, Promotion & Loyalty

Mô tả công việc

Product Vision & Domain Ownership:

• Own end-to-end product vision, strategy, and business outcomes for the Merchant Solution – Promotion & Loyalty domain on MoMo, serving as the primary product driver and domain expert accountable for the domain's growth and long-term competitiveness.

• Define multi-horizon roadmaps (0–3 months execution, 3–12 months planning, 12+ months vision) covering the full merchant marketing stack: merchant-funded campaigns, voucher management systems, co-marketing tools, merchant loyalty programs, performance analytics, and self-service campaign platforms.

• Act as the domain's subject matter expert and thought leader — proactively identify whitespace opportunities, anticipate market shifts, and bring bold product bets to leadership to expand MoMo's merchant promotion ecosystem.

• Set clear product principles and prioritization frameworks, ensuring every product decision is anchored to merchant ROI, platform GMV growth, and user engagement outcomes.

• Represent the Merchant Solution domain in company-wide planning cycles, OKR setting, and cross-team strategic discussions.

Product Development & Execution:

• Take full ownership of the product backlog — from discovery and ideation through to delivery, measurement, and iteration — operating at a level of depth and breadth that spans multiple workstreams simultaneously.

• Drive end-to-end product development lifecycle for merchant promotion and loyalty features: merchant campaign creation tools, voucher configuration systems, co-funding budget management, campaign analytics dashboards, and merchant engagement programs.

• Lead product discovery independently — conduct merchant interviews, usability tests, competitive benchmarking, and market research with minimal guidance, synthesizing findings into clear product requirements and actionable roadmap decisions.

• Define detailed product specifications, user stories, and acceptance criteria that align engineering, design, and data teams around a shared understanding of merchant needs and platform requirements.

• Lead product launches and go-to-market execution for merchant solutions, coordinating cross-functional workstreams across sales, account management, marketing, and operations.

• Identify, flag, and navigate cross-team dependencies proactively, ensuring smooth delivery without bottlenecks across squads.

Merchant Strategy & Business Impact:

• Define and own the merchant engagement model across the promotion and loyalty domain — from merchant onboarding and campaign activation through to retention and long-term merchant LTV growth.

• Design and iterate co-funding and co-marketing frameworks that create sustainable commercial structures between MoMo and merchant partners across all segments (SMEs, chains, enterprise).

• Drive merchant product adoption by deeply understanding merchant pain points, ROI expectations, and marketing maturity — translating insights into self-service tools and intelligent automation that scale across thousands of merchants.

• Lead strategic product conversations with key merchant partners, acting as a credible product voice that earns merchant trust and surfaces actionable feedback to continuously improve solutions.

• Develop category-specific product strategies (F&B, retail, services, e-commerce) informed by segment data and in close partnership with Merchant Sales and Account Management teams.

Data-Driven & AI-Powered Decision Making:

• Establish a rigorous measurement discipline — define OKRs, product KPIs, and a consistent framework for evaluating merchant campaign performance, feature health, and domain-level business impact.

• Take a hands-on role in shaping how AI/ML capabilities are embedded across the merchant solution portfolio, working closely with Data Science and Engineering:

• Intelligent campaign builder with AI-assisted targeting and budget optimization

• Predictive merchant churn modeling and proactive retention interventions

• Merchant segmentation and personalized next-best-action recommendations

• Dynamic voucher pricing and campaign ROI forecasting

• Fraud detection and voucher abuse prevention at scale

• Generative AI for merchant content creation, campaign brief automation, and smart onboarding flows

• Use platform-level data to surface macro insights on merchant promotion trends, funding efficiency, and competitive positioning to sharpen domain strategy.

• Design and run structured experiments (A/B tests, pilots, staged rollouts), define success metrics clearly, and apply learnings to drive confident product decisions at scale.

Cross-Functional Leadership & Stakeholder Management:

• Serve as the primary product point of contact for the Merchant Solution – Promotion & Loyalty domain across all internal stakeholders: Consumer Promotion & Loyalty, Engineering, Data, Design, Merchant Business, Sales, Marketing, Risk, Finance, and Legal.

• Lead cross-functional squad(s) without formal authority — align diverse teams around shared goals, unblock execution barriers, and drive accountability across workstreams.

• Drive alignment across BUs on joint campaign programs, co-funding models, and integrated merchant-consumer experiences — acting as the connective layer between merchant supply and consumer demand.

• Present roadmap progress, domain performance, and strategic priorities clearly and confidently in leadership reviews, executive briefings, and company-wide forums.

• Proactively manage stakeholder expectations, surface risks and trade-offs early, and facilitate decision-making with clarity and data.

Yêu cầu công việc

Education & Experience

• Bachelor’s degree required; MBA is a plus.

• 5+ years in Product Management (B2B, platform, or marketplace; fintech/e-wallet/loyalty/e-commerce preferred).

• Proven ownership of a product domain end-to-end with accountability for business metrics (GMV, revenue, merchant growth, retention).

• Strong experience balancing merchant (B2B) needs with consumer promotion/loyalty mechanics.

• Track record of driving complex 0→1 and scaling initiatives independently.

• Strong analytical skills (SQL, BI, Amplitude, Mixpanel); AI/ML product experience is a plus.

• Experience in merchant marketing platforms, co-funding, voucher, or loyalty ecosystems is advantageous.

Core Skills

• Strategic and domain leadership without formal authority.

• Strong merchant empathy and commercial acumen.

• Data-driven mindset with AI fluency.

• Excellent stakeholder management and communication skills.

• Strong execution ownership and cross-functional coordination.

• Proficient in product design/prototyping tools (Figma, Miro).

Nice to Have

• Experience scaling merchant self-service or campaign platforms.

• Background in loyalty programs, performance marketing, attribution modeling.

• Familiar with AI-driven marketing automation and predictive analytics.

• Experience in regulatory environments, cross-border expansion, or P&L planning.