日商 花王(台灣)股份有限公司

職缺描述 Digital marketing operations and management for Kao Group brands or sub-brands. Key responsibilities include: Digital Marketing Strategy ExecutionFormulate digital marketing communication strategies and tactical plans in alignment with brand communication goalsOversee execution and conduct comprehensive performance evaluations (KPI analysis).Social Media Platform ManagementPlan and manage brand presence across owned social media channels (SNS), including FB, IG, and LINE, based on brand strategy.Manage and optimize YouTube advertising campaigns.

Kao Brand Management Operations: Data Collection and Analysis: Conduct market analysis, competitive analysis, and consumer analysis.Product Profit and Loss Management: Manage the profit and loss of assigned products and conduct operational analysis.Brand Management: Implement brand management for assigned products, including price management, planning, and execution of promotional programs.New Product Development: Plan and develop products for the Taiwanese market, execute new product launches to enhance market share.Marketing Activities: Evaluate whether offline campaigns proposed by agencies can achieve the objectives of brand promotion.Analysis and Review of Brand Market Share and SalesNote: Digital marketing is not within the scope of this role and is handled by a separate department.

【職務內容】 1.配合公司部門需求，開發/撰寫適用之系統，以優化相關作業。 2.從前端頁面到後端資料庫建置、管理與後續維護公司內部系統(帳務系統、業務系統...等) 【必備條件】 -熟悉 C#、Javascript、VBA、VB6 -具備網頁設計經驗 -具備TOEIC 600分以上英文能力 【加分條件】 1.熟悉 Microsoft 相關產品 (Windows, Microsoft Office Excel VBA) 2.了解企業之 ERP 流程 3.應屆畢業生具備程式設計相關實習經驗尤佳 【人才特質】 1.邏輯清晰有條理，能快速統整歸納。 2.具備問題分析與解決能力。 3.具備良好的跨部門溝通技巧與態度。 4.樂意持續精進，學習新的語言或技術。(公司定期安排外訓機會)