Marketing Advertisement Specialist - Ecommerce (Meta Focus)

Intecular is a fast-growing smart home technology startup transforming everyday infrastructure into intelligent, design-forward experiences. As we continue to scale across the U.S., we are looking for a driven and experienced advertising professional to take ownership of our paid media growth.

This role will be instrumental in scaling our e-commerce business through high-performing digital campaigns, with a primary focus on the Meta ecosystem (Facebook and Instagram). You will be responsible for both strategy and execution, working closely with our team to continuously test, optimize, and expand our paid acquisition channels. We would like this role to be filled and onboarded ASAP.

Key Responsibilities

• Own and manage paid media performance across Meta (Facebook & Instagram), from campaign setup to scaling
• Develop and execute data-driven advertising strategies to drive customer acquisition and revenue growth
• Create and iterate on high-converting ad creatives and copy in collaboration with internal or external creative teams
• Optimize campaign structure, targeting, bidding strategies, and budget allocation to maximize ROAS
• Analyze performance data, identify trends, and implement continuous improvements through A/B testing
• Explore and support expansion into additional channels such as Google Ads, TikTok, and other emerging platforms

What We’re Looking For

• Strong hands-on experience managing Meta Ads for e-commerce or direct-to-consumer brands
• Deep understanding of performance marketing fundamentals, including funnel strategy, audience segmentation, and creative testing
• Proven ability to scale campaigns while maintaining efficiency (ROAS, CAC, LTV awareness)
• Skilled in copywriting and creative strategy, with a strong sense for what drives conversions
• Analytical mindset with comfort interpreting performance data and making data-backed decisions
• Self-starter who thrives in a fast-paced startup environment and takes ownership of results

• 2–5+ years of hands-on experience managing paid social campaigns, with a strong focus on Meta (Facebook & Instagram)
• Proven track record of scaling e-commerce or DTC brands through performance marketing (clear impact on revenue, ROAS, or CAC)
• Deep familiarity with Meta Ads Manager, including campaign structure, audience targeting, pixel tracking, and conversion optimization
• Experience developing and testing ad creatives, including writing high-converting copy and guiding visual direction
• Strong analytical skills with the ability to interpret data, run A/B tests, and optimize campaigns based on performance metrics
• Understanding of key performance metrics such as ROAS, CAC, CTR, CPM, and LTV
• Experience managing and allocating advertising budgets effectively (from testing phases to scaling)
• Ability to operate independently, prioritize effectively, and move quickly in a fast-paced startup environment

Preferred (Nice-to-Have)

• Experience with additional platforms such as Google Ads, TikTok Ads, or other paid acquisition channels
• Familiarity with analytics tools (Google Analytics, Triple Whale, Northbeam, etc.)
• Experience working with creative teams or producing UGC-style ad content
• Background in consumer hardware, smart home, or tech products
• Basic understanding of landing page optimization and conversion rate optimization (CRO)

We will hold 1-2 interview meetings remotely as our team finds the right match!