Senior Marketing Specialist (Full-Stack marketing)

The Opportunity: Turn "Deep Tech" into "Market Dominance"

IdeasLab Inc. is an advanced Computer Vision (CV) company. We have built proprietary AI that solves complex problems in [Retail/Security/Manufacturing]. Our technology is robust, our engineering is world-class, and our potential is massive.

Now, we have to tell the world.

We are looking for a Head of Marketing to lead a complete strategic transformation. We are moving from an "R&D/Engineering-first" identity to a "Solution-first" market leader. You will not just be running campaigns; you will be the architect of our brand, the translator of our technology, and the driver of our revenue.

The Role

This is a "Full-Stack" marketing role for a builder. You will inherit a blank canvas and a powerful technical product. Your mandate is to define who we are, structure how we sell, and build the engine that generates qualified leads.

Core Responsibilities

1. Brand Surgery & Positioning (The Identity)

• Redefine the Narrative: Lead the strategic evolution of the IdeasLab brand. Move our positioning away from "experimental lab" toward "enterprise-grade solution provider."
• Differentiation: Carve out a distinct voice in a crowded AI market. Ensure potential clients instantly understand why we are different from (and better than) generic competitors.
• Visual & Verbal Identity: Oversee the refresh of our web presence, sales assets, and digital footprint to reflect a modern, scalable software company.

2. Product Marketing (The Translation)

• From Python to Profit: Work directly with our engineering team to translate complex technical features (neural networks, object detection) into clear, ROI-driven business benefits (loss prevention, speed, safety).
• Sales Enablement: Arm the CEO and Sales team with the weapons they need to win: pitch decks, case studies, and white papers that focus on value, not just specs.
• Privacy-First Messaging: Develop a marketing framework that turns Data Privacy and Ethics into a competitive advantage, addressing client fears before they arise.

3. Growth & Demand Generation (The Engine)

• Account-Based Marketing (ABM): Identify our top 50 prospect accounts and execute hyper-targeted campaigns to get us in the door.
• Content Strategy: specific, high-value content (e.g., "The ROI of Computer Vision in Retail") that positions IdeasLab as a thought leader, not just a vendor.
• Pipeline Ownership: Measure success in MQLs (Marketing Qualified Leads) and pipeline revenue, not just "likes" or "impressions."

Who You Are

• The Translator: You are fluent in "Engineer" and "Executive." You can explain deep learning to a CFO without making their eyes glaze over.
• The Builder: You aren’t looking for a cushy role where you manage an agency. You want to get your hands dirty, write the copy, set up the CRM, and build the foundation yourself.
• The Strategist: You understand that "Branding" isn't just a logo—it's trust.

Requirements

• 5+ years of B2B Marketing experience (SaaS, AI, Hardware, or Deep Tech preferred).
• Proven track record of taking a technical product to market.
• Strong writing skills—you must be able to write compelling copy.
• Experience with modern marketing stacks (CRM, CMS, Analytics).
• Bonus: Experience in Computer Vision, Physical Security, or Retail Tech.

Why Join IdeasLab?

• Impact: You are not a cog in a machine. You are building the machine.
• Tech: Work with cutting-edge AI that actually interacts with the physical world.
• Freedom: You will be empowered to create, generate, and disrupt. We don’t just follow trends; we give you the tools to set them.