Product Marketing Lead

A bit about this role:

We are looking for a highly skilled and creative Product Marketing Lead who will help drive the success of our user acquisition and retention initiatives. The ideal candidate will have a passion for mobile gaming and will have had experience launching games (preferably within a studio) into app stores.

You will have the opportunity to:

• Research, create and own the product marketing plan for our freshman product.
• Define product positioning, target market & player analysis, competitor analysis and the go-to-market strategy.
• Working with the Head of Marketing and other senior marketing leaders, develop and execute product marketing strategies to drive user acquisition and engagement.
• Working with the Performance Marketing Specialist, develop and implement comprehensive user acquisition strategies across various channels, including paid search, social media, and other performance marketing channels.
• Work closely with game development and LiveOps teams to identify and implement features that drive user retention and monetisation.
• Conduct ongoing competitive analysis and market research to identify trends and insights that inform product and marketing decisions.
• Develop appropriate user acquisition strategies for our mobile products and own the creative and marketing strategies aligned to making our products successful.
• Own, manage, create and execute campaign performance to maximize return on ad spend and support all monetisation efforts.
• Track and analyse all performance and user data to inform your product development and marketing decisions.
• Collaborate with the product and design teams to create compelling marketing assets and optimize user flows.
• Help develop product roadmaps that align with business goals and objectives.
• Collaborate with cross-functional teams within the business including development, senior management, design, community, support and business intelligence to drive product success.
• Track and analyze KPIs and marketing metrics and report to the leadership team; using findings to optimize and improve ongoing and future marketing campaigns.

Youll have:

• Minimum of 6 years experience in product marketing within a mobile gaming environment.
• Strong analytical skills and experience with data analysis tools and platforms
• Experience in creating, executing and managing user acquisition, retention and monetisation strategies.
• Excellent communication, presentation and product management skills
• Passion for mobile games with a deep understanding of the mobile gaming ecosystem
• Ability to work independently and collaborate effectively across a variety of teams, disciplines and seniorities.

Some extra skills that will give you a competitive advantage:

• Previous experience in mobile app marketing or the gaming industry
• Passion for gaming & knowledge of industry trends in your specific job function
• Passion for poker, knowledge of and interest in poker