【迪卡儂總部】Copywriter 文案企劃

Lowongan diperbarui 3 bulan yang lalu
Perusahaan aktif sekitar 2 jam yang lalu

Deskripsi Pekerjaan

職位概述| 我們正在尋找一位對品牌、內容與文字充滿熱情的文案企劃,能獨立撰寫多元形式的品牌溝通內容,並在團隊中扮演創意與策略的橋樑角色。你將與設計、行銷、社群等夥伴密切合作,一起為品牌創造更有溫度與影響力的表達方式。

工作內容|
- 撰寫各式品牌與行銷文案,包括社群貼文、活動文案、商品介紹、EDM、腳本等
- 參與 campaign 創意發想與腳本企劃,具備從 brief 到輸出初步創意概念的能力
- 依據不同溝通場域與對象,調整語調與訊息邏輯,確保內容有力且有感
- 參與品牌語調(Tone of Voice)的發展與落地,協助提升品牌一致性與溝通品質
- 與設計、社群與行銷團隊密切協作,整合視覺與文字內容

理想條件|
- 具備 2--4 年以上文案相關工作經驗,廣告代理商、品牌端或電商背景佳
- 能獨立撰寫多類型文案,具備腳本或 campaign 溝通內容創作經驗
- 文字轉譯能力佳,能將行銷目標轉化為吸引人的內容與表達
- 熟悉社群語境與數位內容的語感,有追蹤趨勢、擅長口語與圖文搭配者佳
- 擅長團隊溝通與協作,具備良好的時間與專案管理能力

加分條件|
- 有影片腳本、品牌 slogan、命名企劃等經驗者優先
- 中英雙語書寫能力佳者尤佳
- 具備行銷企劃、AI 工具應用或其他數位行銷經驗為加分

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Tentang Kami

【Ready to play? 想動就動】
The French national sports brand DECATHLON was founded in 1976 and is committed to letting people experience the charm of sports. The brand slogan "Ready to play" also promotes that everyone can enjoy sports anytime, anywhere. As a diversified and professional sports brand, we provide more than 80 sports categories and 35,000 products. Currently, DECATHLON has more than 1,700 stores in 78 countries around the world, with approximately 100,000 employees worldwide. There are 19 stores in Taiwan, and there are The online official website and corporate procurement platform provide consumers with precise services and experiences through omni-channel sales services.

源自法國的國民運動品牌迪卡儂成立於 1976 年,致力讓人體驗運動的魅力,品牌標語「Ready to play 想動就動」更宣揚所有人隨時隨地都可享受運動。作為多元專業的運動品牌,我們提供超過 80 種運動種類及 35,000 種產品,目前迪卡儂於全球 78 個國家,擁有超過 1,700 家門市,全球員工人數約 10 萬名;全台共有 19 家門市,同時有線上官網及企業採購平台,透過全通路銷售服務,為消費者提供精準服務和體驗。  

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Are you passionate about sports? Join DECATHLON and open up endless possibilities for your sports career! 

你對運動充滿熱忱嗎?加入迪卡儂,開啟運動職涯的無限可能!


【Staff Career Development 員工職涯發展】 
DECATHLON offers comprehensive career development opportunities across various departments, including production management, retail services, e-commerce, marketing, logistics, customer service, and finance. It also provides extensive long-term training programs, a well-established promotion system, and diverse global career opportunities. 

迪卡儂提供全方位的職涯發展,包括生產管理、零售服務、電子商務、行銷、物流、客服、財務等部門,並提供全面長期的培訓發展計劃、完善的晉升系統與全球多元的工作機會。  

【Stores & Warehouse In Taiwan 全台門市及倉庫分佈】
Northern Taiwan: Ruifang (Warehouse), Neihu, Zhongshan, Sanchong, Guilin, Zhonghe, Xindian, Zhongli, Bade, Hsinchu; 

Central & Southern Taiwan: Beitun, Nantun (store with headquarter of production and operation support), Yunlin, Chiayi, Rende, Taitung, Fengshan, Nanzi, Asia Bay, Pingtung. 

We encourage job applicants be fully prepared upon the deep store visiting experience, to know further about our products and services with commercial insight before joining the interviews with us. 

雙北:瑞芳倉庫、內湖門市、中山門市、三重門市、桂林門市、中和門市、新店門市
桃竹:中壢門市、八德門市、新竹門市
台中:北屯門市、南屯門市(生產管理、營運支援總部綜合體) 
雲嘉南:雲林門市、嘉義門市、仁德門市 
東高屏:台東門市、楠梓門市、鳳山門市、亞灣門市、屏東門市 

我們鼓勵職位申請者在參加面試之前,光臨各大門市了解我們的產品和服務、引發深度商業思考,做好充分準備與職涯規劃的構想。

【Corporate Social Responsibilities 企業社會責任】
DECATHLON commits to reach net-zero by 2050, with near-term targets to reduce absolute GHG emissions 42% by 2030. In line with the global commitment, DECATHLON Taiwan has achieved "four No.1": the first brand in Taiwan to receive EDGE green building certification, the first company in Taiwan to collectively purchase green electricity, the only permanent repair workshop for sporting goods in Taiwan, and the largest second-hand sporting goods market in the country, demonstrating its unwavering commitment to environmental responsibility. 

迪卡儂承諾在 2050 年前達到淨零,並設定在 2030 年前,減少 42% 溫室氣體排放的短期目標。台灣迪卡儂響應全球減碳承諾,在台灣創下「4 個第一」:全台唯一獲世界三大綠建築之一的EDGE綠建築認證的品牌門店、台灣第一個團購綠電的企業、全台唯一運動用品常設維修站、全台最大的運動用品二手市集,展現綠色責任的決心。