Media Executive

Campaign Management:

• Set up, manage, and optimize digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram, TikTok, LinkedIn).
• Monitor and adjust bids, budgets, and targeting to ensure campaigns meet performance goals.
• Implement A/B testing strategies to optimize ad creatives, targeting, and placements.

Performance Analysis:

• Analyze campaign performance data using analytics tools (e.g., Google Analytics, Facebook Analytics) to identify trends, insights, and areas for improvement.
• Generate detailed performance reports for clients and internal teams, highlighting key metrics, results, and recommendations.

Optimization:

• Continuously optimize campaigns to improve key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates.
• Develop and implement strategies to enhance ad relevancy, audience segmentation, and conversion paths.
• Stay updated with the latest platform features, industry trends, and best practices to ensure optimal performance.

Client Collaboration:

• Work closely with account managers and clients to understand campaign goals, target audiences, and budget constraints.
• Provide strategic recommendations to clients for campaign improvements and new opportunities.
• Present campaign performance reports and optimization strategies in client meetings.

Budget Management:

• Manage campaign budgets effectively, ensuring optimal allocation of spend across channels and initiatives.
• Track spending against budgets and make adjustments as needed to achieve ROI targets.

• Proven experience in marketing team or media agency background is a plus;
• Effective verbal and written communication skills in English or Mandarin;
• Self-motivated, can-do attitude, bring optimism and positive energy to the team;
• Fast-self-learning, want to grow & develop yourself at the max speed.