Manager of Marketing [2026]

About Cake

Established in 2016 in Taiwan, Cake is an international talent community and platform providing comprehensive solutions for job seekers. By offering AI tools for resumes and portfolios, job search strategies, networking resources, and international job opportunities, Cake meets all needs in career development. With over 10 million users worldwide and collaborations with over 10,000 companies, Cake helps talent find the most suitable place at different stages of their careers.

Job Intro

We are seeking a marketing leader to take full ownership of Cake’s brand and SaaS growth strategy. Positioning us as Asia's leading AI talent platform, this role champions diverse B2B and B2C product lines to seamlessly bridge enterprise and consumer ecosystems.

Balancing high-impact brand building with full-funnel performance, your mission is to drive brand influence and user acquisition across Product Marketing, B2B Marketing, Content & SEO, Video, Social Media, PR, and Campaigns. As the regional leader, you will empower a 15–20 person cross-cultural team across Taiwan, Indonesia, and Vietnam.

Salary

1.6M ~ 2.2M TWD / year

Responsibilities

• Translate commercial goals into clear marketing directions, utilizing OGSM (Objective, Goal, Strategy, Measure) frameworks to design and drive high-impact activations that support company-wide targets.
• Drive full-funnel SaaS growth by applying a growth mindset to optimize B2B and B2C channels, continuously maximizing user acquisition and deep Product-Market Fit (PMF).
• Sustain brand growth in TW while driving localized GTM in VN and ID through an MVP-driven partnership mindset, creative narratives, and resource integration—moving beyond traditional, agency-heavy approaches.
• Lead and empower a 15–20 person multidisciplinary team across TW, VN, and ID, overseeing resource and manpower allocation through effective collaboration.

Minimum Qualifications

• 5+ years in full-funnel, brand, or growth marketing, with 2+ years successfully managing cross-functional teams of 10+ members.
• Proven track record in SaaS or B2B/B2C tech platforms. Strong ability to leverage data analytics and MVP-driven strategies to unlock growth channels resourcefully.
• Solid international marketing experience and proficient English, excelling at cross-regional communication to align stakeholders and craft compelling brand narratives.
• Track record of leading self-initiated, large-scale brand initiatives from problem identification to measurable impact (with clear case studies).
• Deep understanding of AI trends and the impact on marketing, with the ability to leverage AI applications to optimize workflows and drive innovative strategies.

Bonus Qualifications

• Deep understanding of the HR Tech, AI, or global recruitment industry landscapes.
• Direct hands-on experience expanding markets or managing operations specifically within Southeast Asia.
• Established relationships with media contacts or a strong network of potential cross-industry strategic partners.
  

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With the above said, we understand that no candidate is perfectly qualified for any job and believe that diversity of background and thought makes for better problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team. Even more important than your resume is a positive attitude, passion for the work, personal drive for growth, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply even if your experience doesn't align perfectly with what is listed here.

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1. Online Logical Test
2. Initial Screening Call
3. Advanced Video Interview
4. Onsite Final Group Interview

We Value Your Cover Letter

Please note that we prefer applicants who can demonstrate their uniqueness and the value they can bring to Cake in an English cover letter.

Please note down 3–5 points describing evidence of exceptional ability related to this role (and achievement on this or other fields if any) * Professional / Academic: e.g. Leading the production of XX courses / month, 2nd Place, National University Debating Championship; Increased 50% sales within 2 months after revamping the flow structure as the main contributor; Acquired 20 top-tier clients within a year and reached 20% market penetration in a specific area.