Paid Media Manager

We are seeking an analytical and strategic Senior Paid Ads Manager to lead and optimize paid advertising performance across the Japanese market. This role will be instrumental in driving data-informed paid media decision-making, maximizing acquisition ROI, and enhancing our competitive position through scalable trader acquisition via paid channels.

This role supports our Japanese market operations. It does not provide financial products or services in Taiwan.

Key Responsibilities

• Design and implement performance measurement frameworks specifically for paid advertising channels (Search, Social, Display, Video, Affiliate)
• Analyse trader acquisition and activation metrics driven by paid media to identify optimisation opportunities
• Forecast campaign performance, CAC, and LTV using historical paid media and conversion data
• Lead A/B testing initiatives across ad creatives, landing pages, bidding strategies, and conversion funnels
• Optimise paid marketing budget allocation across channels based on ROI, CAC, and LTV analysis
• Monitor post-acquisition performance signals (activation, early trading behaviour) to assess the quality of paid traffic
• Conduct competitive analysis focused on paid advertising strategies and media presence within the Japanese forex industry
• Present actionable insights and strategic recommendations to executive leadership
• Collaborate cross-functionally with trading, marketing, product, and technology teams
• Ensure all paid advertising activities comply with in-country regulations, advertising guidelines, and platform policies

Required Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or related field
• 5+ years of experience in paid media, performance marketing, or digital acquisition roles
• Proven expertise in managing large-scale paid advertising budgets with measurable ROI impact
• Advanced proficiency in analytics platforms (Google Analytics, Adobe Analytics, Tableau, Power BI)
• Strong SQL skills and experience with data visualization tools
• Demonstrated track record of driving measurable business results through paid acquisition and media optimization
• Deep understanding of digital advertising channels, bidding models, and attribution frameworks
• Excellent communication skills in English (business level)

Preferred Qualifications

• Knowledge of Japanese market advertising practices and regulatory constraints
• Experience with statistical programming languages (R, Python)
• Certification in Google Ads, Google Analytics, or major advertising platforms
• Hands-on experience with Google Ads, Meta, DSPs, and affiliate platforms
• Understanding of trading platform metrics and financial market operations