Brand Design Lead
Job Description
About the Role
You’ll own our visual identity end-to-end—auditing every touch-point, shipping an upgraded brand system, and ensuring it scales across regions, languages, and channels. Partnering directly with the CEO, you’ll drive big ideas from concept to launch, then dive into the tools when speed matters. Your work will reach hundreds of thousands of users, shape future product launches, appear in high-profile events, and inspire a growing creative team.
What You’ll Do
- Audit current touch-points and ship updated guidelines, templates, and scalable processes.
- Maintain and evolve a global-ready brand system that aligns with business goals and delivers instant recognition.
- Conceptualize and execute campaigns and event visuals that fuel user growth and buzz.
- Jump hands-on into Figma and Adobe when deadlines are tight without compromising craft.
- Collaborate with designers, product, marketing, and external partners to keep every asset on-brand and on-strategy.
- Mentor a visual designer and an animator, raising the creative bar with clear, actionable feedback.
- Present design concepts to leadership, tying every decision to clear business rationale.
- Track brand consistency and user perception, proactively bringing fresh ideas to strengthen impact.
- Stay current on design trends, tech, and best practices to keep our visual presence ahead of the curve.
Requirements
What We Look For
- 5+ years creating and evolving in-house brand systems with measurable impact.
- Portfolio that proves you were the primary driver on identity work and launch-ready campaigns.
- Expert in Adobe Creative Cloud and Figma, including components, variables, and system thinking.
- Bonus supporting skills: motion design, 3D, illustration, photography, copywriting.
- Confident communicator who can defend design decisions with solid principles and market insight.
- Proven collaborator with cross-functional teams and external partners to deliver deliver consistent, growth-oriented brand execution.
- Ownership mindset—comfortable moving from big-picture strategy to pixel-level polish in a fast-moving startup.
About us
About AIFIAN
AIFIAN is an AI-powered retail platform that bridges the gap between wanting something and knowing exactly what to buy. Shopping for complex products shouldn't feel like a research project. We're building a buying agent that replaces the stress of guessing with the confidence of a trusted recommendation. It's the precision of a personal shopper with the speed of an algorithm.
We are changing the game from 'Browse & Hope' to 'Describe & Decide.' You provide the context — who it's for, the occasion, your budget — and our AI does the work. It narrows the world down to two curated options and sources the product for you. We don't hand you a catalog and wish you luck. We act as the knowledgeable friend who says 'trust me, this one' — and get it delivered to your door.
Our values
At AIFIAN, we foster a collaborative environment devoid of traditional hierarchies. Titles and tenure are set aside as we let our accomplishments speak for themselves. We operate as a united team with a shared objective, constantly pushing each other to excel. Every team member is regarded as a decision-maker, holding autonomy and trust. We believe in the capability of our partners to shoulder responsibilities and contribute their best efforts.