- Lead the design and implementation of user experience on digital platforms/ tools:
• Apply user-centered design solutions that meet business requirements
• Facilitate product vision by concepting, wireframes, visual design, and prototyping experiences for digital products
• Provide directions on conducting user research, such as requirements elicitation, field observations/ evaluation and usability testing.
- Strategic thinking and foresight:
• Foresee market changes, dynamism in customer expectations and strategy to guide the company to live up to those expectations in the fast-evolving digital world.
• Responsible for driving CX strategy trends in the organization’s domain of business.
• Create and implement an analytics strategy for best-in-class service delivery. Leverage existing and additional relevant technologies for reporting and analytics across customer service and other customer facing functions/ channels
- Ability to understand business objectives and align CX accordingly:
• Clear understanding of the company’s business objectives to strategize CX efforts such that it contributes to the achievement of the business goals.
• A clear picture of business objectives and the ability to align CX with the same, puts the Senior Customer Experience in a stronger position to get buy-in from the CEO and CXOs and to propagate a customer-centric culture within the organization.
• Liaise with directors or heads of other teams such as sales, marketing, customer support, branding, finance, IT, and account management to ensure customer-centricity in their respective departmental work and help them deliver in accordance with the overall customer experience strategy.
- Interpersonal, networking and influencing skills:
• Liaise with or convince CEO, other CXOs, leaders and business stakeholders to align with the customer experience strategy, product and service design which requires great interpersonal, communication and influencing skills.
• Ensure that the customer experience team works in collaboration with all other business functions, consistently delivering great end-to-end customer experience across stages, channels, and touchpoints in the predefined customer journey.
- Problem-solving and analytical skills:
• Leverage data insights for constantly enhancing customer experience
• Extracting useful or actionable information from data analytics along with strong problem-solving skills is a power-packed combination for ensuring customer experience gaps do not occur or are resolved efficiently.
• Identify potential concerns and their respective solutions to be able to guide the team to be able to deliver best-in-class customer experience
• Have data-driven mindset and an aptitude for technology
- Working backwards to lead the end-user experience:
• Visualize end-user experience and then work backwards to plan, strategize, and execute CX efforts to deliver great experiences
• Crystal gaze what a customer will experience through each interaction with the brand, across touchpoints and then design the CX strategy accordingly