We are seeking an analytical and strategic Senior Paid Ads Manager to lead and optimize paid advertising performance across the Japanese market. This role will be instrumental in driving data-informed paid media decision-making, maximizing acquisition ROI, and enhancing our competitive position through scalable trader acquisition via paid channels.This role supports our Japanese market operations. It does not provide financial products or services in Taiwan.
Key Responsibilities
Design and implement performance measurement frameworks specifically for paid advertising channels (Search, Social, Display, Video, Affiliate)
Analyse trader acquisition and activation metrics driven by paid media to identify optimisation opportunities
Forecast campaign performance, CAC, and LTV using historical paid media and conversion data
Lead A/B testing initiatives across ad creatives, landing pages, bidding strategies, and conversion funnels
Optimise paid marketing budget allocation across channels based on ROI, CAC, and LTV analysis
Monitor post-acquisition performance signals (activation, early trading behaviour) to assess the quality of paid traffic
Conduct competitive analysis focused on paid advertising strategies and media presence within the Japanese forex industry
Present actionable insights and strategic recommendations to executive leadership
Collaborate cross-functionally with trading, marketing, product, and technology teams
Ensure all paid advertising activities comply with in-country regulations, advertising guidelines, and platform policies
100 rb ~ 180 rb TWD / bulan
Diperlukan pengalaman selama 5 tahun
Tidak ada tanggung jawab manajemen