Panasonic - Product Marketing Intern - Hanoi
Job Description
Job Location: 14th Floor, Charmvit Tower, 117 Tran Duy Hung St., Yen Hoa Ward.
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ABOUT PANASONIC SALES VIETNAM
Panasonic Sales Vietnam is a division of Panasonic Vietnam Co. Ltd., which directly executes corporate business operations and introduces Panasonic solutions to Vietnam customers. With a transformation vision to become a wellness solution company, we offer a wide range of products which together provide air, hygiene and health solutions that bring customers passion and comfort for a better life & a better world.
At Panasonic, we uphold the philosophy articulated by our founder, Konosuke Matsushita: “Developing people before making products.” Guided by this principle, we are committed to fostering a flexible and collaborative working environment that supports continuous professional development and contributes positively to society.
ABOUT PANASONIC FRESHER PROGRAM 2026 – BUILD YOUR LEAP FORWARD
More Than a Start: A Solid Foundation for Your Next Career Step
At Panasonic, we develop people before making products. Our Fresher Program turns this commitment into a structured development journey. We don’t just start your career, we provide the momentum for your first major leap.
Throughout the 4-month internship, Panasonic empowers you on a comprehensive development journey designed to unlock your full potential, featuring:
- Structured training programs
- Personalized one-on-one mentoring
- Hands-on projects
About Product Marketing Intern Position
The Product Marketing Intern will support the Product Marketing team in strengthening product understanding, product launching, translating customer insights into actionable marketing ideas, and assisting in the planning and execution of marketing activities. This role is designed for final-year students who are eager to gain hands-on experience in product-driven marketing within a fast-paced, cross-functional environment.
Key Responsibilities
1. Product Study
- Learn product features, benefits, technologies, and usage
- Support preparing product summaries and key selling points
- Support competitor comparison materials
- Assist internal training and knowledge sharing
2. Customer Insight
- Support collecting data from research, feedback, reviews, and sales
- Identify customer needs, pain points, and behaviors
- Translate insights into positioning and communication direction
3. Marketing Planning & Execution
- Support product launches, promotions, and retail activities
- Support preparing briefs and presentations for teams and partners
- Coordinate with Sales, Marcom, and Trade Marketing to execute marketing plan.
- Support monitoring performance and post-campaign reporting.
How to apply: Please click the "Apply Now" button!
Requirements
- Final-year students or recent graduates (<1 year of experience)
- Majoring in: Digital commerce, Marketing, Business Administration, International Business, or related fields
- GPA of 6.5/10 or higher
- Ready to participate in the program full-time from June 2026 to September 2026
- Strong written and verbal communication skills (both in Vietnamese and English)
Interview process
- Round 1: Apply your CV
- Round 2: Problem Solving Test
- Round 3: Interview
About us
Cake is on a mission to connect talent in the digital era with opportunities around the globe. To achieve this goal, we offer an online CV builder to help job seekers demonstrate their skills the way they like, and an informative Blog offering up-to-date career advice & resources to help them succeed in their careers.