Product Marketing Manager 產品行銷經理

About inline:
Founded in 2015, inline is a leading restaurant technology platform serving over 10,000 restaurants and 200 million diners across Taiwan, Hong Kong, Singapore, Australia, and Japan. inline offers an AI-powered consumer app for discovering and booking restaurants, as well as a B2B reservation and operations management system that helps restaurant partners manage tables, reservations, online orders and more, improving both the dining experience and operational efficiency.

About the Role:
We are seeking a Product Marketing Manager to drive the launch and sustain strategies and go-to-market execution for both our consumer-facing apps and our restaurant-facing b2b services.  

In this role, you will leverage market insights and data-driven thinking to craft compelling product positioning, execute launch strategies for feature-centric Propositions, and coordinate cross-functional initiatives that accelerate customer acquisition, retention, and product adoption. You will work closely with teams across inline to ensure our product innovations resonate in the market, effectively communicate value to diners and restaurant partners, and ultimately contribute to inline's success.

Responsibilities:

• Product Positioning & Messaging : Develop clear product positioning and messaging for inline's product suite (B2C restaurant discovery app and B2B reservation/operations system), articulating unique value propositions for different target audiences (consumers vs. restaurateurs).

• Go-to-Market Strategy : Plan and execute go-to-market strategies for new product propositions, including influencing target customer segments, crafting messaging frameworks, selecting marketing channels, and coordinating launch activities to ensure successful adoption.

• Sustain-in-Market Strategy : Drive continued product adoption and engagement post-launch by partnering with cross-functional teams to execute lifecycle marketing, customer education, and in-product messaging; monitor usage metrics and customer feedback to refine positioning, identify new growth opportunities, and mitigate churn risk.

• Marketing Content &  Collatera l: Create, refine, and manage product marketing materials such as product decks, website content, case studies, sales enablement guides, and press releases, ensuring consistent and impactful communication of product value across all channels.

• Performance Analysis & Optimization : Monitor and analyze key performance metrics (eg, user acquisition, engagement, feature adoption rates, reservation volume) to evaluate the success of product launches and marketing campaigns. Use data-driven insights to optimize strategies and recommend improvements for continuous growth.

• Customer Advocacy: Serve as a key voice of the customer for both diners/patrons and restaurant staff /managers / owners. Gather user feedback and market reactions, and work with internal teams to refine the product experience and address market needs, enhance customer satisfaction and loyalty.

• Market Research & Insights : Conduct market research, user interviews, and competitive analysis to deeply understand industry trends, diner behaviors, and restaurant partner needs, translating these insights into actionable product and marketing strategies.

• Cross-Functional Collaboration : Collaborate closely with PM, Product-Market Growth, and Design teams to understand the near-term product roadmap, and infuse market feedback and user insights into the intermediate-term roadmap for design and product development. Partner with Marketing, PR, Business Development, and Customer Success teams to drive integrated campaigns and initiatives that align with product launches and growth goals.

Notes :

• On the GTM side, this role will work with a number of customer-facing teams listed above, with managers and staff in 6-7 countries. 

• On the Product side, this role will collaborate with the global Program Management team ( Feature & Integration roadmap, "Inline Landing" partner program, internal coordination for SaaS Cost of Goods controls, System Scaling schedule for new features, Privacy & Security ). Key: inline does not have Product Managers, we are a Design-centric organization and the UXD team has some responsibilities (like Apple) that might typically sit within a Product Management team in a more conventional company.

• On the Growth side, this role will collaborate with the global Product-Market Growth team ( Feature-centric Commercial OKRs and committed by BD and CSM teams, Pricing and Pricing-change alignment coordination, P&L scenario modeling, and the 'challenger' voice for keeping sustained focus on in-progress bets as waves of feature requests are championed for priority )

Qualifications:

• Language Skills : Strong Fluency in English is essential, business-level proficiency in Mandarin Chinese is highly preferred, as this role involves working with internal teams and market content in both languages. 
  • Your spoken English skills should be strong enough to speak on stage comfortably and persuasively.
  • Your written Enligh skills should be polished enough to do copywriting that would win hearts & minds among native English speakers in Australia, Singapore, Taiwan, and the US. 
    
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• Education & Experience : Bachelor's degree in Marketing, Business, or related field (MBA a plus). 5+ years of experience in product marketing, growth marketing, or related roles, preferably within the tech industry (B2B SaaS and/or consumer mobile apps).

• Market Insight : Demonstrated ability to conduct market research and competitive analysis, and to translate insights into successful marketing and product strategies.

• Strategic & Analytical Skills : Excellent strategic thinking and problem-solving capabilities. Data-driven mindset with the ability to analyze performance metrics and user data to inform decision-making and optimize campaigns.

• Communication & Storytelling : Exceptional written and verbal communication skills. Ability to craft clear, compelling narratives and adjust messaging for different audiences and channels.

• Cross-Functional Leadership : Proven experience leading or collaborating on cross-functional teams and projects. Strong project management skills with the ability to drive initiatives in a fast-paced, dynamic environment.

• Ownership & Drive : Self-motivated and results-oriented, with an entrepreneurial spirit. Comfortable taking ownership of projects, working independently as well as part of a team, and consistently pushing for high-quality outcomes.

• Industry Passion : Passion for the food tech, restaurant, or hospitality industry. Familiarity with restaurant operations, online reservation systems, or related domains is a plus.