

Held annually, Brandstorm is a playground where young talents have the opportunity to express their ideas, promote creativity, and apply technology to contribute to and shape the future of the beauty industry. And this year, for the first time, men's beauty is the focus of the competition.
No longer a privilege of women, male beauty is a booming trend globally. Male beauty products and services are constantly diversifying, providing comprehensive and personalized care experiences. This market is thirsty for new ideas, bold perspectives, and especially breakthrough technology solutions. Grasping that trend, Brandstorm 2025 returns with the theme "Men. Beauty & Care" - where you have the opportunity to explore and shape the future of the male beauty industry through innovative solutions from beauty tech.



Unleash Your Innovation
Brandstorm 2025 is more than a competition – it's a journey for you to break all limits with creativity. Teams will develop projects in the male beauty industry, freely exploiting ideas and applying technology in their own way.
Expand Your Skills
In addition to implementing projects, you will learn and develop essential skills from the most advanced technologies in the industry: digital data, digital tools, AI, and more. This is not only a luggage for you to compete at Brandstorm but also an advantage in your future career, where technology increasingly dominates every field.
International Exposure
With Brandstorm, the winning teams in each country will travel to L'Oréal's headquarters in Paris to compete with competitors from all over the world. This is an opportunity not only for you to represent yourself, your university, but also the pride of your country. In addition, the international competition experience also helps you expand your relationships, learn from leading experts and open up many future career opportunities.
To participate in Brandstorm 2025, you need to:
If you are passionate about creativity, love technology and want to contribute to shaping the future of the men's beauty industry, Brandstorm 2025 is the playground for you. This is a place that not only challenges you but also opens up a new journey, where every idea can become a breakthrough for the future.
Leading the world in beauty and pioneering the world of beauty tech; we are 86K employees across 150 countries on five continents.
Our 36 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. Our 36 international brands include Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Clarisonic, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Martin Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more.
For more than a century, L’Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our goal is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.
That’s about us… now what about you? You are driven and up for a challenge! You’re passionate about putting your best foot forward, but you’re not afraid to fail either. You love to learn, grow and make an impact on the world. You can be an intern, or at a senior level position, we’re always looking for new people to join our teams.
If you are ready to take charge of your career and join us, you’re one click away: https://careers.loreal.com/en_US/content
Interested about our quest to the next billion consumers, follow us here to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.
Freedom to go beyond, that’s the beauty of L’Oréal.